If you ask the average business manager what they can get out of records storage and management, they may not know what you are talking about. Some will look at it as a hassle, that much is for sure, while others will generally see it as a necessary evil that needs to be dealt with to maintain regulatory compliance. Only a select few see records management as an opportunity, and it is those visionaries that are doing the most for their businesses.
Boiled down to its absolute barest bones, records management and storage is all about securing key information and complying with regulations. But it is so very much more.
Organizations that prioritize records management as part of their employee and community engagement projects can use their storage and management resources to better connect their workers to the company and develop more meaningful relationships with customers and members of the community. A recent example is the University of Pennsylvania (Penn) archive system.
According to a recent report published on the university’s website, the Penn archive has been functioning for decades, but has recently put a few key changes into action. These shifts are helping the university connect with researchers, the local community and students in a more meaningful way, helping to generate excitement about the institution’s accomplishments over the years and spurring growth opportunities.
This began in the 1980s, according to the report, when a new retrieval and delivery system made records more accessible and easier to search. This was followed by a major milestone in 2009, when the facility was moved from Franklin Field, the university’s football stadium, to a dedicated archive site nearby. This has allowed the staff to employ new practices that draw the university’s community into its history, prestige and future goals. For example, historian and web master Alyssa Sheldon is now using Twitter to reveal photographs and official records pertaining to the university’s past to reach out to students, faculty, staff and others interested in the academic institution.
Within businesses, these kinds of practices can generate major results. Releasing key corporate strategic goals can help employees see where their work falls into the big picture, motivating them and making them more productive. Similarly, using records to showcase the company’s history can make workers feel like they are part of something more meaningful than their day-to-day activities, motivating them to work more effectively.
What are you doing to look beyond the box and connect your records and information management program to better your community and engage employees?
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On May 1st,
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