What do the Green Bay Packers, Happy Birthday to You, Jack Daniels and Straight Outta Compton have in common? They all reached the top of the most searched terms list on Google’s trends charts from August 2015. Google tracks what users around the globe search for and then compiles lists by category. Seeing what’s trending can teach us what the world is most interested, curious or concerned about. Trends can also tell us what is progressing or not.
For anyone looking to understand what is progressing or not when it comes to the active management of information in businesses across the globe, trends are essential inputs for developing a strong multi-year plan that advances an information strategy. This is why Iron Mountain is proud of our four-year research partnership with PricewaterhouseCoopers (PwC) to deliver cross-sector, multi-market research on the growing importance of information management and governance.
For the first three years the focus was on how companies mitigate information risk. The 2014 research revealed a trend – that business may be information imbalanced. They manage the risks in their information but may be failing to leverage information for value and insights.
Announcing the 2015 information value index research
The 2015 PwC research creates the first-ever information value index which assesses how organizations manage information to extract value. Eighteen hundred senior business leaders were surveyed across a broad range of sectors including energy, financial services, insurance and pharmaceuticals in Europe and North America for mid-market (250 – 2500 employees) and enterprise (greater than 2500 employees) organizations.
Information now, information next
The idea is to present organizations an opportunity to think about what they are doing to manage information now and how they should prepare for what’s required tomorrow. Conversations about information strategies should happen in boardrooms and include records and information managers, business unit leaders, data officers, IT as well as legal and compliance and emerging key information stakeholders like Chief Marketing Officers. To succeed, organizations need to recognize the changing information landscape that demands balancing risk with reward – exposing information to make it work for them for competitive advantage in creating efficiencies, improving customer experiences, finding new product opportunities, and more.
Ambition and action
The results indicate that the ambition to manage information to gain business advantage is wide spread and is already happening. But, only 1 in 5 organizations have the skills, tools and culture they need to fully exploit the value their information holds.
Be at the top of the information management trends. Find out how well your organization is prepared for the future and create a plan to address gaps. Read the PwC and Iron Mountain whitepaper: Seizing the Information Advantage: How Organizations Can Unlock Insight and Value From the Information They Hold.
P.S. If you are coming to the ARMA Live! 60th Annual Conference & Expo in Washington, DC on October 5-7, 2015, come visit us and discuss the Iron Mountain and PwC Information Value Index in more detail. Our own Sue Trombley will be facilitating a session titled ‘Manage Your Information as an Asset: PwC Value Index’ to discuss the results from 11:00 am – 11:30 am EST on Monday, October 5 in the Chesapeake C ballroom. You can also stop by anytime during the conference to chat with us at booth #400.