Is Fulfillment and Distribution Helping Your Business Succeed?

By: In: Marketing Production and Fulfillment On: Dec 15, 2016
Is Fulfillment and Distribution Helping Your Business Succeed?

Is your fulfillment and distribution vendor contributing to your company’s success? If you find this question unusual, maybe you’re not aware of all the ways the right fulfillment partner can help your business grow.

Your fulfillment company should not only save you time and money they should also help you:

  • Cut through competitive clutter with personalized messaging to achieve better results,
  • Stay in compliance with regulatory requirements and
  • Produce the materials you need, in multiple versions, when you need them.

This fact is amply illustrated by the case examples in Iron Mountain Fulfillment Services’ new booklet, Helping Our Customers Achieve Greater Success.

Take, for example, the bank that wanted to cross-sell services to small business customers using their ATMs to generate leads. Each ATM transaction generated a message asking if the customer was interested in learning more about services aimed at this market.

Iron Mountain worked with the bank to develop a solution incorporating a secure FTP feed, variable digital print, ordering, fulfillment and reporting. Using the client’s data feed of all positive ATM responses and our in-house digital printing capabilities, Iron Mountain creates and mails a personalized letter with an offset brochure. Given the number of studies that prove how much personalization increases response rates, it came as no surprise that the bank’s initial seven-region roll-out was successful. So much so, in fact, that they decided to expand the program nationwide.

Variable data printing also played an important role for a national financial institution that asked for our help with a compliance-related issue. How, they wondered, could they prove that each of their 10 million annual new customers is receiving timely, accurate disclosures regarding account and service fees, terms and conditions, as required by law?

This client was already using Iron Mountain’s web-based custom kitting tool to produce new account packages. This system is programmed to ensure that each of kit contains all the required disclosure forms and other collateral for the type of account being opened. Using that platform, Iron Mountain developed a process to imprint new account kits with a unique control number. An integrated data feed enables the bank to track bulk shipments of the kits we create to various branches and offices. From those locations, they can also track the distribution of individual kits to new customers through the digitally imprinted control numbers. This process provides proof of compliance in the event of a regulatory audit, reducing their exposure to fines and sanctions.

One final example – this one a multinational technology manufacturer. This company’s HR staff had been printing and storing large quantities of recruiting and employment materials and manually collating those materials into kits for hiring events and orientations around the world. As you can imagine, this was extremely labor intensive and expensive. They needed a way to produce these kits, in multiple languages and versions, more time- and cost-effectively.

Our solution? We converted most of their human resources materials to electronic files so that their documents could be quickly updated, personalized and digitally printed as needed. Iron Mountain’s online inventory management system includes rules to ensure that users order the right documents and most recent versions in the right languages. As a result, they always get exactly what they need, at the time they need it, without tying up the budget with excess inventory and related storage costs.

So, once more, is your fulfillment partner helping your company grow and achieve its business goals? If not, get in touch with Iron Mountain. We have the fulfillment and distribution services you need, from basic pick and pack to more advanced services such as custom kitting, digital printing and print management.

For more examples of how Iron Mountain has helped real-life customers produce communications that produce results, download Helping Our Customers Achieve Greater Success.

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About the author

Leslie Barton

Leslie Barton is the Manager of Customer Development with our Fulfillment Services division. She has been with Iron Mountain for 18 years in various customer related positions. In her current role, she is responsible for leading the Fulfillment Services Customer Development Executive team in supporting our client’s needs. Prior to Iron Mountain, Leslie worked in the Hotel Sales Industry/Event Planning.