About the author

Pete Lorenco Pete Lorenco
Peter Lorenco joined the Iron Mountain team in 2010 and currently serves as the Senior Marketing Demand Manager for the company’s Small Business services. In this role, he is responsible for the management and execution of all SMB demand generation efforts for Iron Mountain’s offsite tape vaulting, records management, and secure shredding solutions. Prior to joining Iron Mountain, Peter held various marketing roles at EMC. He holds a Bachelor of Science degree in Marketing from Bentley University.
Small Business
Media Vaulting Tips From the Arctic Circle

  Nestled deep inside a mountain on a remote Norwegian island, the Svalbard Global Seed Vault secures more than 840,000 varieties of seeds. Thanks to its remote location, ideal climate and high-tech security, the $9 million facility, dedicated to protecting the world’s agricultural heritage, has earned the nickname the “doomsday […]

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  In a recent survey, only 18 percent of small business respondents said they cull intelligence and analytics from their data reserves. So why are they—and others—so hesitant to take advantage of the promise of big data? For starters, they may not be able to tap into their data because […]

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How to Avoid a Document Shredding “Deflategate”

The Super Bowl’s over. But the investigation into whether the New England Patriots intentionally decreased pressure in footballs to gain an edge during the AFC championship game, or what has become known as “Deflategate,” continues. The main unanswered question: Who was holding the pigskin immediately before kickoff? In information management […]

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A Lesson From the IRS Email Scandal: Get Organized

I’ve always tried to follow the old maxim “Never discuss religion or politics in polite company.” But whatever your political affiliation, a recent firestorm over emails lost by the IRS provides us with a valuable lesson about the importance of proper records management. If you haven’t followed the scandal, here’s […]

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Perhaps you’ve been in the throes of March Madness, whether to finally conquer your bracket or just distract yourself from the unending winter. As a small business owner, however, you know the scoreboard isn’t the only ticking clock around. Tax Day is just a little over a week after the […]

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